The Tank - Sherwood Designs 2011

It’s been a while since last posting here, but there have been a lot of little projects in works. My desktop is encumbered with Tumblr ‘to post’ pictures. Enough to last a few days at least… I’ve been busy with life. Officially in a new locale, trying to get square. Thankfully round pegs as skinny as myself will often make through a square or triangular hole…

Back to the design: I’d been plagued with the Original Think Tank logo being too ‘brainy’. My imagery has expanded to incorporate the light bulb, the brain, and the tank. So I went a bit more literal (I wonder if I get too literal at times…) and wanted to create a typographic representation of a tank. I played with a few existing fonts, used two different typefaces, and ultimately created my own font based on the face ‘tierra negra’.

I pieced everything together, rounded the bottoms of the letters in tank to simulate gears on treads, added a barrel and a hatch, and KERPLOW! - Think Tank.