Think Tank Ambigram Skateboard Deck - Sherwood Designs 2011

For those who haven’t seen “Angels and Demons”, an Ambigram is a typographics design technique that can read from different viewpoints. Sometimes the works will read the same upside down and right ways up, sometimes they will be different words (Funny Doormat). Its all illusion, or allusion even…maybe.

I thought the idea would work well on a skateboard as it will read the same, goofy, regular, or after a rotation or kickflip. After figuring out how to make the letters flow, I chose to make a block style sans serif font to avoid the traditional blackface lettering most ambigrams use.